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Retweet Smarter

How to retweet properly

Twitter is used by many people as a tool to express themselves, giving their opinions to news shows, talk shows, telling their favorite celebrity how much they like or dislike their last game, movie, or show. While Twitter became a large player in the world of social bookmarks and social media, also almost each company, each small business to billion dollar corporations, political parties, clubs, churches, and other organizations, they all maintain at least one or more Twitter accounts. To no surprise, certainly so called bloggers use Twitter as well, and by the millions on a daily basis. It is so easy to tweet people about latest blog post, or any other content published. All they need to do is posting website URLs on Twitter, viewers can click on link, and they are taken directly to content or latest blog post.

Many Twitter users including bloggers don't use a tool that is called 'retweet', or retweeting', or sending 'retweets'.

Lately, many Twitter users have noticed that their Twitter profiles have a clickable 'retweet' button once they are logged in. Retweeting can be best described as taking a twitter message someone else has posted, and resending that same message to  followers. When sending this message, people should give credit to the original poster. Since there is usually a link involved, retweeting is to the benefit of the original sender, but it actually benefits the 'Retwitterer' as much, if not more.

Before stressing the greatness of retweeting, it is important to understand how to retweet probably. Common word starts off with the use of a label. It is recommended to use labels like 'retweet', 'retweeting', or just 'reading'. Next one should credit original poster by using @reply-button and type '@originalposter'. Then one should add link along with a short message, and why it is important or relevant to a certain topic. An example of a full retweet can read as follows:

Retweet@originalmessenger or @originalposter The best restaurants in town -website url- great tips

When these basics of retweeting are understood, it is also of importance to understand concepts of retweeting:

-Truthful interesting and relevant content should be retweeted

People tend to use Twitter quite frequently just tweeting their own interest, actually spamming, literately to anybody who crosses their way in 'Twitterland'. When retweeting another person's message, post, or content, there is a great chance that the original poster will also retweet your future messages, posts, or content. Motto: Poster benefits poster, and in return, not poster spams poster, and back. Simple rule here, just don't retweet just anybody's content for personal gain, it will be all more believable and trustworthy when people are selective on retweets. The whole purpose is to benefit people's followers.

-Value to followers provided by retweeting

When a twitter user can provide value to his/her followers, logical consequence is that more people will be attracted and become followers as well. There is always a reason why people follow other people on Twitter. The higher level of quality of content the higher is the value to individual's followers. One way to use Twitter's concept is to post a link to a great blog post. Retwitting allows people to inform their followers about great content which is interesting and relevant, even that it originates from a different source.

-How retweets benefiting your own brand, business, content

Retweeting in a proper way will develop followers loyalty. When people steer their readers/followers to external and relevant sources, it will benefit them in return. Next time they post a link to their own blog or business, chances are great that trust was built, and that followers click on these links as well.

-Retweets also help to grow relationships with original posters


The chances of being on the other end of a retweet improve as people use retweet as an honest and genuine tool. Retweeting someone’s messages, posts, and content is not just kind and polite, many if not most twitter users will return the favor.

Resume of retweeting

Retweeting is another amazing avenue of adding quality and value to individual's Twitter accounts. If used improperly, it can hurt an individual's reputation, blog, and business. It also can have a positive or negative impact on traffic and follower count. When retweeting is done right, and simple rules are followed as explained above, retweeting can be a very favorable and effective tool in many aspects. Even more so as major search engine crawlers as Google's have the intelligence to monitor almost all content, not just content of individual's websites and blogs, also posted content within social bookmark sites like Twitter is watched closely whether we all like it, or not
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